H&M news and archive

H&M courts the premium market with Galeries Lafayette debut

H&M is pushing further into premium retail territory with the opening of a new shop-in-shop at Paris' Galeries Lafayette, one of Europe’s most symbolic department stores. The 63-square-metre corner features the brand’s 'Adorable' childrenswear line, a follow-up to its 2024 launch at Selfridges in London. Targeting more affluent consumers, the...

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Shein hikes prices, as tariffs hit ultra fast fashion sector

Shein’s recent US price hikes highlight the effects of Washington’s decision to scrap the “de minimis” exemption for small parcels from China and Hong Kong. In late April, Shein raised prices across its catalogue—beauty and health items surged by an average 51 percent, home goods by over 30 percent (including a 377 percent spike for a...

Retail

Queens Center announces eight new store openings amidst renovations

Queens Center in Elmhurst, New York, has announced eight recent store openings as the indoor mall undergoes internal and external renovations. New retailers to open in the shopping center include Psycho Bunny, Primark, H&M, San Wei, Burlington, Digiso, Poke Island, and Dave's Hot Chicken. Two other retailers slated to open in the upcoming year...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

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H&M closes quarter with 3 percent sales increase, profits halved

H&M reported increased turnover (though weaker than analysts' forecasts) for the quarter spanning December 1 to February 28. Furthermore, the Swedish group's sales are projected to increase by 1 percent in local currency in March compared to the same month last year. In a statement released today, March 27, the company estimates that the overall...

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Shein reigns supreme, taking the lead apparel market share in 2024 amidst a tough economy

Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...

Fashion

Cascale unveils updated Higg Index tool

Cascale, formerly the Sustainable Apparel Coalition, has introduced the latest iteration of the Higg Brand and Retail Module (BRM), reinforcing its commitment to refining sustainability assessment tools for the fashion industry. Part of the broader Higg Index suite, the Higg BRM is designed to help brands and retailers evaluate their...

Fashion |In Pictures

In Pictures: H&M partners with Poland’s Magda Butrym on collaborative collection

H&M has unveiled Magda Butrym as its next collaborator. The Polish ready-to-wear designer has worked with the Swedish fashion giant on a collection of womenswear, accessories and jewellery set to launch April 24. In a statement, Butrym said she envisioned the collection “as a chance to invite people into our world – and to celebrate femininity...

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Despite a drop in sales, H&M increases annual profit by a third

The Swedish clothing group Hennes & Mauritz AB suffered a slight decline in sales in the 2023/24 financial year, but was able to improve its results thanks to successful cost-cutting measures. This is according to the latest annual report, which the parent company of brands such as H&M, Cos, Monki, Weekday, & Other Stories and Arket presented on...

Retail

H&M to increase UK return fees

Swedish fashion giant H&M is joining the widening group of retailers increasing their return fees in a bid to tackle alleged abuse of the policy. From February 3, 2025, the company will be increasing its fee on returned items from 1.99 pound to 2.95 pounds, which will be deducted from refunds made by all UK customers. The fee will not be applied...

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Fashion

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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H&M Group to close Monki stores

Swedish fashion group H&M Group is preparing to close its own Monki brand stores, and thus enters the next step in its Weekday integration plans. The womenswear brand Monki is to be integrated into the Weekday brand, which also belongs to the fashion group, next year, the H&M Group announced on Wednesday. This marks the next phase in H&M's...